Catalonia boasts immense cultural richness thanks to its traditions, its history, and the internationally renowned artists who hail from this land. That’s why, during your visit, you shouldn’t miss the chance to enjoy this heritage through a variety of activities, from those rooted in ancient traditions to the most modern and contemporary expressions of our identity. There are countless ways to connect with our culture through visits and activities of all kinds. Any occasion is a perfect time to explore it; in fact, you will find a wide range of experiences here specifically tailored to MICE visitors and professional events. In Catalonia, we take special care of those who visit for trade fairs, congresses, and professional gatherings. We offer a broad array of possibilities to round off the experience by uncovering the most characteristic aspects of our culture. If you are organising a professional event in Catalonia, you can provide extra value with surprising experiences designed specifically for the MICE sector. Castellers One of Catalonia’s most spectacular and well-known traditions is "castells" (human towers), declared Intangible Cultural Heritage of Humanity by UNESCO. Beyond their visual impact, the casteller phenomenon is a deeply rooted cultural expression, especially in the regions of Camp de Tarragona and Penedès. In the Penedès region, you can bring the world of castells to life for your event attendees through a collaboration between Castellers de Vilafranca, one of the leading groups in the field, and the company Autentikcat. Through demonstrations, talks, or guided tours, you can gain insight into a cultural tradition overflowing with passion. You can even hold workshops to experience a first taste of “tower building”, an activity highly recommended for team-building exercises, as it fosters cohesion through the intense teamwork required. Dalí Code Another great way to give your business event a unique touch is by exploring the world of one of Catalonia’s most universal figures: Salvador Dalí. Through the “Dalí Code,” you can uncover the secrets of the life and work of this surrealist genius in his birthplace, Figueres. Designed for groups ranging from 12 to 200 people, this activity is an excellent way to approach one of the most captivating figures in art history. But the Dalí Code is also a way to build team cohesion and add a unique twist to your professional event. Through a tour of the city of Figueres using a geolocation app, participants must solve an enigma about Dalí’s life and work by following various clues. It’s a fun, dynamic experience that will captivate your group. Templars for a Day Culture, heritage, and history converge at the Templar Castle of Gardeny in the city of Lleida. “Templars for a Day” is a dramatised guided tour specially designed for small groups, allowing you to discover what life was like in this 13th-century religious and warrior community. The monumental complex of Gardeny Castle is one of the most significant examples of Templar architecture in Catalonia. This activity offers a unique experience that lets you step back in time to understand the daily lives of the Knights Templar. It’s an opportunity to enrich a professional event and find a moment to disconnect while connecting with the local territory. Furthermore, the gastronomy and attractions of Lleida make it the perfect getaway to one of the most important cities in the Catalan heartland. Filma’t Turn your team into Hollywood stars for a day with a proposal from the audiovisual production company Filma’t. This is an incredibly fun experience, ideal for strengthening bonds during incentive trips or team-building activities. Your team can create lip-sync videos, music videos, or remakes of iconic films like Grease or Star Wars. The Filma’t team takes care of everything to ensure an unforgettable experience. All you have to do is pick the theme, the day, and the filming location. The activity includes filming, express editing, bloopers, a big-screen première, and an awards ceremony for the best actors and actresses. It is undoubtedly a fantastic way to round off your professional event with guaranteed joy and great memories. Gaudí Experience If you are organising or attending a business event in Barcelona, one of the most rewarding ways to engage with Catalan culture is through the figure of Antoni Gaudí. The brilliant Modernist architect is the city’s most iconic figure, famous for works like the Sagrada Família and Park Güell. For the Gaudí Experience, however, we invite you to visit another of his masterpieces: the Bellesguard Tower. Built in the early 20th century at the foot of Tibidabo, it offers spectacular views of the city. During the activity, you can tour the building and learn its history. The highlight is the trencadís (mosaic) workshop, where participants collaborate to create a unique piece of art. It is an ideal activity for fostering collective work within a company or association. These are just a few examples of how you can enhance your professional trip to Catalonia, but there are many more options available. You simply need to choose the experience that best suits your team.