Why choose Catalonia for your next automotive event?

From car launches or test drives to film shoots, network trainings, GT driving, off road experiences or motorsport hospitalities, everything is possible thanks to a wide range of venues, circuits and routes. Catalonia is the destination where you can be sure everything will run smoothly:

Automobile tradition : Catalonia is, and has been, one of the largest vehicle manufacturers in southern Europe. The history of brands such as Hispano Suiza, Seat or Cupra is closely linked to Barcelona and Catalonia. This rich automotive heritage makes Catalonia a natural choice for events related to the mobility industry.

First-class circuits and testing facilities : Modern and renowned circuits and test tracks such as Applus+ IDIADA, Parcmotor Castellolí or the Barcelona-Catalunya Circuit, which hosts the F1 and MotoGP Grand Prix, are a lure for automotive companies around the world. These facilities make Catalonia an ideal place to test new cars and technologies.

Ecosystem for electric and autonomous cars : Catalonia has advanced infrastructures which allow it to act as a testing ground for the vehicles of the future. There over 3,200 electric vehicle charging points throughout the territory.

Know how in automotive events : Catalonia has a long and accredited track record in holding international fairs, events and congresses, as well as an excellent and experienced MICE offer adapted to the automotive industry that ensures exclusivity, confidentiality and flexibility.

Barcelona, hub of sustainable mobility : The Catalan capital is the benchmark hub in southern Europe for 5G, innovation and sustainable mobility. An international benchmark in MICE, Barcelona hosts prestigious events such as Tomorrow.Mobility World Congress, Smart City Expo World Congress.or Automobile Barcelona.

Landscapes and roads for all tastes : Catalonia has a variety of landscapes and roads that are perfect for automotive events. This includes the Pyrenees mountains, the Costa Brava and Costa Daurada coastline, and the Penedès wine region. The region also has a number of safe and scenic roads that are ideal for test drives.

International and specialised talent hub : Some of the most powerful engineering and automotive R&D centres in southern Europe are located here. Catalonia has prestigious companies, universities, startups and professionals specialised in the automotive and mobility sector. This makes Catalonia a great place to network with experts and learn about the latest trends in the industry.

Unique MICE offer : Catalonia has an extensive and varied MICE offer. Over 10 congress centres, numerous large-capacity hotels, almost 400,000 m2 of exhibition space at the Fira de Barcelona and unique venues such as museums, wineries, gardens, farmhouses, castles or buildings by geniuses like Gaudí, to hold exclusive car presentations.

Connectivity and proximity : A small (32,000 km2) and very well-connected territory that offers, in a short distance, all the necessary services for organising an automotive event. Make the most of excellent international connections.

Mediterranean climate, culture and gastronomy : With over 300 days of sunshine a year, Catalonia has an ideal climate for performing test drives and holding outdoor events. In addition to this, it's a territory with an exceptional cultural heritage and innovative gastronomy recognised worldwide with top Michelin-star chefs.