BEFuture’s Mission BEFuture aims to transform Europe’s Business Events sector. BEFuture’s goal is to create a new business model that prioritises sustainability, inclusivity and resilience. By co-designing solutions with the entire Business Events ecosystem, BEFuture aims to make a positive and enduring impact. BEFuture’s Vision Imagine European events as showcases of innovation, sustainability and inclusivity. That’s BEFuture’s vision. Leveraging the Sustainable Development Goals, BEFuture strive to set global standards through co-creation workshops, innovation events and talent development initiatives.