Due to its continuous innovation spirit, Catalonia is firmly committed to use technological developments as a transforming driver for MICE. Catalonia is positioned to provide forward-looking professional events.
Catalonia is establishing itself as a global technological benchmark thanks to a strong and growing ICT industry, its digital infrastructures, talent and university and research centres.
Catalonia stands up for innovation and technology as the main point of its strategy to consolidate its position as leading and reference destination for the meetings and events industry. The Catalonia MICE offer is together with the most advanced technology.
Barcelona is the Mobile World Capital, the international reference city for innovation and talent in the field of mobile phone, where the Mobile World Congress takes place. The mobile technology world congress par excellence lasts just a few days, but its legacy lasts all year round and reaches Catalonia with initiatives such as the Mobile Week, an open space for reflection about the impact of digital technology on society through art, science, and technology.
The Catalan capital is an international leader in future technologies and, at the same time, a centre of interest for conferences and fairs on technology and digital innovation. Barcelona, year after year, is equipped and prepared for large, innovative, and transforming international events: Mobile World Congress, ISE, Smart City Expo, Big Data & AI Congress
Sustainability and legacy are key elements for planning and developing professional meetings and events. Catalonia is committed to responsible meetings tourism and new technologies (touchless, big data, artificial intelligence, Internet of Things, virtual reality...) applied to MICE play an important role in this strategy to promote the implementation of sustainable development objectives.