Catalunya Experience is the name under which the Catalan Tourist Board presents itself on the social networks. It has profiles in the main ones: Facebook, Twitter, Instagram, YouTube
and Google +
.What can you find in these channels?
They are a meeting point for sharing experiences, secrets and corners of Catalonia. The Catalans can do so, by acting as virtual cicerones and sharing their view of the land with the world, either in writing, in a photo or on a video. And also the travellers of the world, who explain the experiences they had on their way through Catalonia. Dialogue and interaction increase the virtual community of Catalunya Experience. Facebook
On the Catalunya Experience Facebook profile visitors will find updated information on the tourist offer in Catalonia, recommendations, competitions, activities, discounts and promotions. Internet is a window on the world so the published contents will be in the language of the country where the user connects. Twitter
This is synonymous with immediacy. This essence is collected and driven by the @catexperience profile, where the latest news on the Catalan tourist offer can be found. To interact with the profile, the account mentions must include @catexperience. The Catalan Tourist Board often uses hashtags like #catalunyaexperience or #buycatalunya to identify more specific actions.
As well as having more than 400 million users in the world, Instagram is the leading world photography social network. If you bear in mind the number of spectacular sites in Catalonia, it is obvious what the Catalunya Experience profile can offer.
The instagramer can take pictures representing Catalonia, post them and share them with millions of people. This offers a visual, personal and immediate image, and also an interactive one, of the best that Catalonia can offer as a destination. Catalunya Experience has created the hashtag #catalunyaexperience on Instagram.
The Catalunya Experience YouTube is the Catalan Tourist Board’s instrument for transmitting the emotions of a trip through Catalonia in a very audiovisual way.
YouTube allows inspiring pictures of the different and destinations to be viewed and shared, and also enables interaction via the user comments.