From a car launch or a test drive to film shoots, team-building activities on wheels or motorsport hospitalities. Catalonia is one of the world's leading destinations in attracting professional automotive events thanks to a wide offer of venues, hotels, circuits and roads for all tastes. Catalonia's prestige as a leading destination for the automotive industry has been built over more than 100 years to the present day, over a long journey full of success.
Catalonia has the expertise and everything necessary to successfully host automotive events. First, it has a varied and proven offer of adaptable and versatile spaces and services. It has an extensive and modern network of roads with a variety of unusual landscapes in a single destination. In addition, it has the international power of the Barcelona brand. The Catalan capital, synonymous with design and the avant-garde, is today the main 5G and sustainable mobility hub in southern Europe.
Catalonia is one of the world's leading destinations in attracting professional automotive industry events. For the quality and variety of its conference, convention and trade fair venues, for the knowledge accumulated since the origins of this major industry, for its international role in vehicle manufacturing and for the existence of a vibrant sector ecosystem, which promotes innovative approaches that are already being implemented for the mobility of the future.
Catalonia rolls and moves with the most important international events for professionals in an industry that is rapidly moving towards the electrification of engines and the emergence of new experiences in shared mobility. Catalonia is also a European benchmark in the fields of innovation, creativity and design and in terms of the dynamic and entrepreneurial capacity of its productive and business fabric, which helps to explain its reputation in the automotive world and the success of the initiatives it hosts as a major events region.
This ecosystem full of networking opportunities brings together the main actors in Catalonia, from leading RDI manufacturers, to innovation and research hubs, research and testing laboratories and other collaborative environments such as the automotive cluster, a source of many smart mobility projects. The ideal conditions that Catalonia offers as a preferred destination generate a huge number of opportunities for hosting forums focused on innovation and the generation of new businesses around smart mobility as well as other topics of major interest on connected and autonomous vehicles and the future of a renewed automotive industry.
Top-level competitions are an essential factor in helping to maintain Catalonia as a major international automotive hub in Southern Europe throughout the year. It hosts very important events in the calendar, such as the Formula 1 Grand Prix at the Circuit de Barcelona-Catalunya racetrack, which has already celebrated its 30th anniversary, and races corresponding to the different categories of the World Motorcycling Championship, including MotoGP. It also hosts the Rally CataloniaCosta Daurada, which counts towards the World Rally Championship, for which the focal point of the event are the facilities of PortAventura World in Salou.
Other decisive factors that explain the positive response of visitors are the location, the climate, the culture and the excellent Mediterranean gastronomy, which is all part of the undoubted recognition and capacity for attraction that Catalonia inspires all over the world as a preferred meetings destination.
Catalonia is the destination if you want everything to run smoothly. Catalunya Meetings & Mobility