Can Boix hotel, with the Mola de Sant Honorat in the background  (Chopo (Javier García-Diez))Can Boix hotel, with the Mola de Sant Honorat in the background (Chopo (Javier García-Diez))




Why promote Catalonia as a travel destination?
Catalonia has an excellent tourist infrastructure that is constantly evolving. Creating this infrastructure is an ongoing project that the Catalan Tourist Board works on in close collaboration with companies and entities in the industry. This cooperation drives research on new market trends, the development of new products, and above all, the marketing of distinct and high-quality tourism.  

The clearest example of this cooperation is the Membership Program for tourist companies and entities put forward by the Catalan Tourist Board. This project gives companies advantages in the promotion and marketing their products. Once they are in a partnership, they can join the Brands and Labels Programfor more specific promotion and marketing.

Brands and Labels Program


  • Active & Adventure
  • Arts and Culture
  • Barcelona Medical Destination
  • Catalonia Convention Bureau
  • Catalonia Wine Tourism
  • Cities with Character
  • Ecotourism
  • Gastronomic Experiences
  • Golf in Catalonia
  • Marine Villages
  • Premium Catalonia
  • Routes in Catalonia

  • Charming Towns
  • Cycling in Catalonia
  • Family-friendly active holidays
  • Family-friendly attractions
  • Family-friendly beach holidays
  • Gastronomic Hotels
  • Hiking in Catalonia
  • Sports Tourism

Discover all of the companies included in the Catalan Tourist Board's programmes.

Other programmes

The Pyrenees programme promotes the full diversity of tourism in the Catalan Pyrenees.

The goal is to consolidate tourism in the regions in the Catalan Pyrenees in the issuing markets nearby using a special promotion to help overcome the seasonal nature of the demand.

The Pyrenees programme is the result of cooperation between the Catalan Tourist Board, the Institute for the Development and Promotion of the High Pyrenees and Aran (IDAPA), Turisme de Barcelona, and the Tourist Boards of Lleida Province, Costa Brava Girona, Barcelona Province and the Conselh Generau d'Aran.

Rural tourism:
Rural tourism is widespread and deeply rooted in the Catalan market. When travellers plan a rural getaway, they want to know what accommodation best meets their needs. To make their choice easier, the Directorate General for Tourism promotes a categorisation of accommodation by ears of wheat. This is a very similar system to the stars used with hotels.

Accessible tourism:
Accessible tourism is one of the main strategic lines of the Catalan Tourist Board. Today, Catalonia is a benchmark destination for accessible tourism in Spain. In fact Catalonia has become one of the most accessible markets in Europe. This kind of tourism is an objective reality in Catalonia that can be appreciated in the numerous and varied offers made by Catalan companies and institutions.

This is a growing sector that also gives an answer to the increase in the elderly population, the so-called seniors. It is also a multi-client audience, as these people generally travel accompanied. This specialised segment of the tourist sector opens up a new line of business. Its examples with quality services and applying social responsibility policies can help to transform a so important economic sector in Catalonia.

The Catalan Tourist Board has wagered on this quality tourism with its eyes on the future and has therefore long worked on its promotion and marketing. There are more and more travel agencies that specialise in this product, with which the Catalan Tourist Board works closely.

The portal is the instrument that the Catalan Tourist Board uses to promote the whole of the accessible offer in Catalonia.


GPS coordinates X: -3.70034930149912, Y: 40.4166907261765